The basics
01Your
Your
business
Imagine explaining it to a stranger in an elevator.
Where you live online
02Your
Your
socials
No passwords here — ever. After onboarding, access is set up through secure Meta Business collaborator invites and our shared Slack.
How you should sound
03Brand
Brand
& voice
Anything that would make you cringe if it got posted.
Research starts with what you like — so your feed feels like you.
The turning points. This becomes your most powerful content pillar.
Who pays you & why
04Audience
Audience
& offers
List everything — sessions, memberships, packages, programs.
What winning looks like
05Your
Your
goals
How we'll work
06Filming
Filming
& content
Old videos, photos, testimonials, b-roll — link a Drive/Dropbox folder if you have one.
Keeping it smooth
07Approvals &
Approvals &
communication
Ready to stop guessing?
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